To better compete with Netflix and others, Blockbuster video will debut a new service today that will allow customers to download movies from their computer via the internet. The service is “Blockbuster on Demand” and will require a box in order to utilize the new service. Customers can get the box free if they rent 25 movies in advance for $99.

Blockbuster will initially offer over 2,000 movies and TV shows during the launch, but will add more titles in the near future.  The separating factor between Blockbusters new service and Netfix “watch instantly” service is Blockbuster will focus primarliy in offering customers new releases, citing “we are focusing on quality vs. quantity” says Jim Keyes, Blockbuster’s CEO.

Blockbuster on Demand is pay as you go, offering movie downloads costing between $1.99-$3.99 and customers will have 30 days to watch the movie and only 24 hours to finish watching once you start. Blockbuster will also feature high-definition video downloads.